The Visibility Method - Glenneth Reed

If Tuesday's email and my Instagram posts this week made you look at your website a little differently, that was the goal. Most business owners do not realize how much images, videos, and GIFs can quietly impact their site speed and SEO until someone points it out. Once you see it, you cannot unsee it. The frustrating part is that this is not complicated, but it is also not something most people have been taught how to do properly. Knowing you should optimize images is one thing.Actually...

Pretty photos can quietly hurt your SEO. I recently shared a photo I loved.It was taken on my phone and looked great. It was also over 2 MB. A single image will not break your website, but regularly uploading large, unoptimized photos adds up fast and can slow your site down over time, which impacts both user experience and SEO. This is one of the most common reasons business websites feel slow. It is usually not your platform. It is not your host. It is the images, videos, and GIFs we upload...

Hey hey! TGIF! September seems to be flying by. Here in Knoxville, the temps are still summerlike, and I am so ready for fall and comfy hoodies. One question I get a lot from clients is - how can I get more traffic from ChatGPT or how can I get ChatGPT to recommend my site more. So, I went straight to the source itself - ChatGPT with this question: "How can a business owner get you to recommend their site more?" And this was the response (I didn't change anything): If you're a business owner...

Hey hey! Ever wondered how people actually find your website? Google Analytics has the answers! Here’s a quick breakdown of the primary traffic sources: 1️⃣ Organic Traffic – Visitors who find you naturally via Google and other search engines. Free, high-quality, and long-term. 2️⃣ Paid Traffic – People coming from your ads on Google, Facebook, and more. Fast, targeted, and effective. 3️⃣ Social Traffic – Visitors clicking over from Instagram, Facebook, Twitter, or LinkedIn. 4️⃣ Referral...

Hey hey! Over the weekend, one of my clients’ WordPress sites got hacked. 😬 Scary, right? And here’s the thing: while I see this happen most often with WordPress, it can happen on any platform: Squarespace, Wix, Shopify, even custom-built sites. Hackers don’t care what platform you’re on; they care about vulnerabilities. That’s why, as the business owner, it’s ultimately your responsibility to make sure you’re prepared. Not because you have to fix it yourself (in most cases - thank...

Hey hey! If you’ve ever felt like your marketing is “all over the place,” chances are you don’t have a clear visibility strategy. I like to think of visibility in three buckets: 1️⃣ Organic Visibility This is your long-term, sustainable growth. Think: SEO (so you show up in search results everywhere) Blogging or resource articles Optimized website pages Organic builds trust, works while you sleep, and compounds over time, but it needs consistent attention to keep working. 2️⃣ Social...

Hey hey! You’ve probably heard the whispers.“SEO is dead.”“Google doesn’t work anymore.”“AI is taking over search.” Let’s clear things up. 👉 No, SEO is not dead.It’s evolving.Yes, the tactics look different in 2025. But the goal is the same: helping your dream clients find you when they’re searching online. Modern SEO focuses on: User-friendly websites High-quality, helpful content Mobile speed and structure Local visibility (especially for service providers) And yes, still… keywords (but...

It’s August. In many areas, that means back-to-school, back-to-routine - and for many businesses, it’s the start of a very busy season. If your online marketing took a back seat to summer fun (no judgment!), now’s the perfect time to get back on track before the fall and holiday rush hits. Here’s the first question I recommend asking: 👉 What’s driving your traffic? If you can’t answer that… you’re not alone. Most business owners can’t. But that also means you might be throwing time and money...

Hey hey, Let’s talk about something that’s shifting online visibility in a big way: AI-powered search. Tools like ChatGPT, Google’s Search Generative Experience (SGE), and voice assistants aren’t just futuristic ideas; they’re actively changing how people search for businesses like yours. And guess what?Your website’s SEO plays a significant role in whether or not these tools recommend you. AI doesn’t make up answers out of thin air; it pulls from existing, optimized content across the web....